"Optimizing for the new web is different. Web 2.0 is not the same old thing, SEO as you know it is no longer effective. Content is once again king and all the search engine ranking tricks you think work are about to become punished as spam. Yet with a few simple changes in you seo tactics you can reap huge rewards from modern search engine optimization efforts for the new web 2.0 standards. Want to know what is changing and how to gain the advantage before anyone else? Then you are in luck because you are about to learn the new SEO for web 2.0 ranking. "
Mich De L'Orme , Web 2.0 Developer, Global Information Free Group;
The following are some notes and highlights from his upcoming book:
Web 2.0 Social etiquette, SEO for the modern web.
"Have you reached number one on google just to disappear the next day? Have you noticed different search engine results for the same keyword search every few searches? Well this is part of the new web 2.0 style. Search engine result pages and search engine results positions, or SERPs for short, are now dynamic. What does dynamic SERP's mean? Well to the joy of internet searchers an the sorrow of many a webmaster it means things change, and change fast. Being on the Google, Yahoo, or MSN Live top ten this minute no longer assures good listing the next day. Unless you use the new techniques to stay there....
What is Web 2.0 SEO ?
Web 2.0 optimization is social. Not just tagging and blogging as you might think. Its bookmarks, emails and quality social links.
So how do you optimize for Web 2.0 ?
This is the fun part because its so simple. By using tell a friend scripts, add to favorites and bookmark links you will gain huge advantages. Also check your inbound links, the more you have is not always better, find the most relevant and link back to them some place within your own site with tags.
How will this help SEO ?
Web 2.0 is like a giant popularity contest, if people like you then so do search engines. With new toolbar technology and increasing user data, search engines can now dynamically adjust the search results as fast as they read data from toolbars and cookies. Each search engine does this a bit different, Google has the largest database so they react faster to subtle changes but slower to large shifts, Yahoo has the most stable user base and does a constant streamline of their SERPs, MSN Live on the other hand takes literal terms and calculates them by age and use.
How to make your Web 2.0 SEO simple
For Google optimization be social, join bookmark sites, even myspace helps. For Yahoo optimization just use their services like myweb2.0 and yahoo360. For MSN Live optimization update as much as possible and use precise terms.
The four best dynamic Google SEO tips
1. Interlink your site with relevant "tags" and entice users to bookmark them.
2. Find the most fitting "tags" on social sites and put them into your headers and meta descriptions.
3. DO NOT spam, really, Google is dropping huge chunks of their search results and dropping them for spam like actions.
4. Rethink your content if you can put a few tag related keywords in or already have them link them to another page on your site that makes social sense. An example of this would be the word "cool", if its in a pages content an another page is just as "cool" link them with a "tag"link.
Three top Yahoo Web 2.0 SEO tips
1. Start a Yahoo My Web2.0 account. Make a few bookmarks and place the feed on your site. This gets Yahoo to notice you and entices others to tag you or add you to their web 2.0 bookmark links.
2. Add social tags into your image alt tags and header description. Yahoo uses these to find relevance for SERPs
3. Start and submit an RSS feed for your site. Then add it to your My Web 2.0 account. This puts you right into the core of Yahoo updates
Two hottest MSN Live SEO tips
1. Update as much as possible and I dont mean full website refits. Just sublte changes linke adjusting your titles and descriptions at least once a month. This makes MSN see your content as "fresh and new" so they index you faster.
2. MSN Live is pure Web 2.0 and is very sociable. Every time you update a page or upload a new one, submit it to them. Unlike any other search engine MSN Live search lets you submit any URL that is not current in their index without spam penalty. "
This should give you a leg up on your market or niche. For full details on each search engine and how to optimize for them. We suggest reading "The Social Optimizers Handbook" and the "Web 2.0 SEO, Social Popularity Guide". Details and the full free book this article is from can be found at www.web2seo.info , online.information-free.com or on the web2seo blog. Release date projected November 3rd.
